This encouragement resulted in a venture called Turn the Town Around, which led to what has since been called an art boom in the town, with a rapidly growing artisan community soon taking root in Matewan. The resulting art is featured throughout the town, in particular the Matewan Historic District, the most notable of which is a mural on a stone wall that stretches the latter half of the district which features a series of scenes from a coal mines. The group has also undertaken a series of projects involved in fixing up various buildings and landmarks in the area, including the repainting of both the Matewan Lockup and City Hall and the clock which sits in front of the Matewan Depot.
In an effort to provide a platform for this revamped image of the town in addition to offering a place for local artists to display their work, two Matewan Residents, Eric Simon and Herbie Dotson, decided to open a new business together. The business, called The Appalachian Lost and Found was opened in March 2018, and has since worked on fostering a sense of inclusion and acceptance. The business functions most obviously as an art store, selling antique and modern art. The store primarily offers art created by local artists, granting them a chance to make a name for themselves as well as encouraging them to create art which is inspired by or reflects Matewan's rich, complex history. Items frequently for sale include pottery, jewelry, and wood-crafted items such as chairs and birdhouses, as seen in the picture below. Also featured in the shop are locally made jellies and jam in addition to a small but extensive collection of books and articles on local history.
The owners, Simon and Dotson, have long collected old relics and memorabilia from Matewan and the Appalachian regions's past, and have subsequently used their business as a means to display their finds. Such finds include bullets from the Matewan Massacre as well as artifacts found by Simon which helped prove the existence of the hitherto only confirmed Civil War battle to have occurred in the area. The two are currently working on creating a mini museum in the back of their shop, a feat which they hope will successfully unite the town's local art community with the Turn the Town Around group's desire to draw attention to other aspects of Matewan's history. The two sometimes post some of their finds on their Facebook page, linked below.
The Appalachian Lost and Found is located in the Matewan Historic District near the old Nenni's department store, in what was once the old Phillips building, constructed in 1915. It is open to the public Friday-Sunday from 12pm-5pm.