In the mid 1960s, the once thriving street became severely ran down and most every shop and restaurant was boarded up due to mismanaged urban renewal project. Even though most of Beale Street was not being used, it was still made a National Historic Landmark in 1966. By the late 1970s and early 1980s, a group of people developed the 'Beale Street Development Corporation' and dedicated themselves to get the area back up and running.
Thanks to the 'Beale Street Development Corporation, today, the area is a thriving area that pays homage to its historic blues roots. There are several shops and restaurants on the street as well as historic locations. Beale Street has made such a comeback, that it is Tennesse's most visited attraction. The street is family-friendly, with the famous Orpheum Theatre and A.Schwab’s general store, as well as other attractions. The B.B. King;s Blues Club is somewhere to catch dinner and tells the overview of Memphis' music history. However, on Friday and Saturday nights, children under 21 can not be on Beale Street after 11 pm.
Beale Street has live music performances every day, but once a year there is the Beale Street Music Festival. The festival is held in May at the Tom Lee Park by the Mississippi River and ran by the Memphis in May International Festival Inc. The festival is a three-day event, with more than 60 top artists performing. The Beale Street Music Festival draws in thousands of fans and is Beale Street's largest event.