Beginning with the 2007 season the Royals had a red seat placed in the stadium among the all-blue seats behind home plate to honor Buck O'Neil. O'Neil played for the Kansas City Monarchs of the Negro League from 1937 to 1955 and was the leading force behind the creation of the Negro Leagues museum in Kansas City. The team selects one local person who embodies the spirit of Buck O'Neil selected from community nominees to sit in that seat, formerly occupied by O'Neil, at each home game. The seat is located behind home plate in Section 127 and honorees are recognized at each game for their contributions.
Kauffman, who founded Marion Laboratories in his mother's basement and built it into a diversified health care company with sales reaching nearly one billion dollars, possessed a sense of daring and an innate ability to motivate those around him. Mr. K also gave much personal attention to the Kansas City community, an important philosophy that was incorporated into the Royals organization. Among the awards Mr. Kauffman won for his leadership include the Kansas City Press Club's 1973 Man of the Year, an induction into the Missouri Sports Hall of Fame, and being named one of 20 finalists for enshrinement in the Baseball Hall of Fame in 2008. Mr. K passed away on August 1, 1993.