The creation of the house band would prove instrumental, as several famous musicians had their sound in the background. They included the likes of Elvis Presley, Dusty Springfield, Neil Diamond, BJ Thomas. Atlantic Records, who had a tenuous relationship with Stax Records, made the change to the American Recording Studios and things took off from there.
Most of the soul stars from Atlantic were recording there, but one artist was determined to change the direction of her music and career - Dusty Springfield. Her Dusty In Memphis album featuring the hit song Son Of A Preacher Man was recorded here. Others who recorded hits here include Neil Diamond's Sweet Caroline, Hooked On A Feeling by BJ Thomas, The Box Tops with The Letter, Wilson Pickett's I'm In Love. But the most famous artist who recorded there was Elvis Presley, who cut In the Ghetto.
Momon sold the studios in 1972 after Atlantic Records did not renew the contract with the studio. The current American Recording Studios was an offshoot of the original studio and remains today as a place where artists record. It is located at 2272 Deadrick Ave. The old site is now a Dollar General and a historical marker shows the place where the hits were made. There is also a marker for Elvis Presley's recording at American Sound Studio in the same location.