La Plaza Mercantile/ Atascadero Inn
Backstory and Context
The buildings grand opening was March 3, 1917. Some of the businesses located in the building included a Grocery store, A hats and caps store, a jewelry store, a men's clothing store, a music store, an optometrist, and a billiards hall are just some of the shops in the building. La Plaza operated for a number of years providing goods to the colony. Business began to slow because of the creation of the state highway (El Camino Real today). Multiple businesses popped up along the route and Lewis was forced into involuntary bankruptcy in 1925. Seattle attorney Oscar Willett was appointed to oversee the bankruptcy proceedings. Willett sold all of the downtown buildings. Willett formed the Atascadero Development Syndicate and began clearing up the debt that had accumulated against Lewis. The ADS sold the La Plaza building to Fred Bartholomew of Los Angeles. He took a 15 year lease promising to pay $165,000 over the 15 year period. Bartholomew turned the building into the Atascadero Inn. The remodel cost $50,000 which included upgrading the existing rooms, creating a coffee shop, and a new dining room. By 1928, the Inn was prospering. On the morning of September 13, 1934, a fire broke out and completely destroyed the building. The flames could be seen for miles and a crowd gathered to watch the fire, even though it started at 2 a.m. All of the guests at the Inn made it out safely and onlookers helped the guests carry their belongings. The property the Mercantile/Inn stood on would be bought by the Atascadero School District in the 1960’s. Today, the Atascadero fine Arts Academy stands where the La Plaza building once stood. All that remains of the building are some steps, a fountain, and a rock retaining wall.
Edward Gardner Lewis purchased 23,000 acres of rolling hills from J.H. Henry in the Spring of 1913. The Atascadero Colony was created by Lewis who formed the Colony Holding Corporation to take care of promoting the Atascadero enterprise. It was referred to as a “dream city”. His motto was, “all the advantages of country life with city conveniences”. The La Plaza building was used as the first shopping center until E.G Lewis was forced into bankruptcy.