Hollywood Forever Cemetery
Backstory and Context
The “Hollywood Cemetery” was built in 1899 by Isaac Lankershim and Isaac Newton Van Nuys. It began as a common cemetery, used by people from all classes of society, but became more exclusive when movie stars started being buried there. Forty unused plots were later sold to Paramount Pictures for the construction of their studios in the 1920s. In 1939, Jules F. Roth took over the cemetery, then called “Hollywood Memorial.” He owned the cemetery until his death in the 1990s, but his tenure as caretaker was fraught with scandal. He allowed Paramount employees to use the land as a parking lot in the 1980s while their lot was worked on, leading to claims of invasion of privacy. He sold some empty plots, making way for a strip mall. He also was found guilty of fraud, using endowment funds for personal gains.
After Roth’s death, the cemetery was practically abandoned. Grass became over-grown, and the gates were padlocked shut. In 1998, Tyler Cassity, whose family owns several other cemeteries in California and Missouri, bought the place. Millions of dollars were spent on renovations, but more scandals came to the surface. Members of Cassity’s family were convicted of fraud and sentenced to prison time in 2010, though Tyler Cassity himself was not charged. More recently, there were protests about a Confederate memorial in the cemetery (which has Confederate soldiers buried there, among celebrities and others). The memorial was removed.
In efforts to bring tourists to the Hollywood Forever Cemetery, numerous events are held throughout the year. There are tours, film screenings, and a Día de Los Muertos festival. Some of the most popular graves are those of Johnny Ramone, Rudolph Valentino, Cecil B. DeMille, and Jayne Mansfield. There is also a marker commemorating Hattie McDaniel, the first African American to win an Academy Award. Though she wished to be interred in the cemetery, a segregation policy was still in place at the time of her death in 1952. Much has changed inside and outside of the cemetery gates over the decades, and as its name suggests, Hollywood Forever offers a glimpse into the past, present, and future of Hollywood.
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