Chester A. Franklin moved to Kansas City, Missouri with an ambition to start a local paper which would capture the spirit of the Black community and give a clear and direct voice to the people of that community, given that many newspapers at that time were being run by and directed toward the white population of Kansas City. After cutting his teeth on another local paper, The Star, together with his mother Clara Franklin, he set up shop in a small building on East 18th St., a few blocks from The Call's location today. 
By 1920, The Call was ensconced in new offices at 1715 East Street; next door at 1717 is our press room and stereotyping room; upstairs is our composing room; in the basement we store paper direct from the mill...Come yourself and bring your out-of-town friends to see The Call, one of the three modern newspaper plants the Negro race has in America.  The sense of pride in the paper's technological sophistication and financial stability, and the sense that these attributes were nationally significant, was palpable in this 1928 promotion for The Call.
Setting a high standard for The Call, Franklin's newspaper focused on constructive news, reporting on achievements and newsworthy events. The wide geographic coverage of the paper reflects its circulation throughout Kansas, Missouri, and other states in the region. The paper investigated local stories related to civil rights in addition to providing an overview of national news and happenings of importance within Black communities from Oklahoma to the northern Great Plains and Iowa. Mrs. Ada Crogman Franklin recorded her belief that the most important thing about the Kansas City paper was its reputation for accuracy.
The Call was instrumental in civil rights campaigns, including allowing Black people to serve on local juries and some measures toward residential integration. However, the paper's general position was one of racial uplift, and Franklin believed strongly that the black community needed to focus on its internal issues as much as equal legal rights, according to historian Jason Roe.  For instance, Franklin strongly encouraged African Americans living in Kansas City to purchase homes, arguing that renting condemned them to poverty—an argument that, while true, ignored the structural barriers to Black homeownership created by practices like restrictive covenants, discriminatory lending practices, and workplace and income inequality.  Similarly, the tone of Franklin's paper was emblematized by the special Tenth Anniversary and Progress Edition, published in 1928. The cover, with a seated statue of liberty, bustling scenes of towns, trains, and factories, and lush greenery, counseled, Look up and go up! 
From humble beginnings which saw a four-page sheet sell 2000 copies to a sixty-four-page sheet that became the sixth-best selling African American weekly in the nation, Chester A. Franklin’s dream of creating and managing a reputable and far-reaching African American newspaper was achieved—indeed, exceeded. Upon Franklin’s death in 1955, his wife Ada Franklin took control of The Call. It continues to be published every Friday.