Under the capable leadership of Powell and Savory, the newspaper was able to capitalize upon increased tensions between blacks and whites which resulted from The Great Migration. Reporting on matters like The Civil Rights Movement, The Freedom Riders, and The Montgomery Bus Boycott, The Amsterdam News was able to successfully cater to an audience hungry for political change. Not only this, but the paper was also able to add the voices of leading activists and civil rights leaders during this era, including but not limited to W.E.B. Dubois, Roy Wilkins, Adam Clayton Powell Jr., and Malcolm X. Most famously featuring Dubois' columnn God's Angry Man, first published in 1958, the newspaper was increasingly able to capture the frustration of a black population hungry for change. The inclusion of women amongst their ranks strengthened their cry for inclusion, with Marvel Cooke becoming the first woman hired in 1928. Cooke later went on to become the first black woman hired at a white, mainstream newspaper upon her employment at The Daily Compass some years later.
Today, The Amsterdam News is no longer one of just fifty black newspapers which circulate the United States, demonstrating the immense success the paper achieved in illustrating the necessity of a forum designated specifically to the plight of a people who are still marginalized by American society to this day. The newspaper has become a voice to all these marginalized peoples, as it states on their official website, ...remains keenly aware and respectful of the fact that it serves an increasingly multi-racial and multi-ethnic community in New York and beyond. It is in this way that The Amsterdam News remains relevant and powerful for the minority groups within America, as it has adopted The New Black View with the mission of seeking to adapt to the needs of a changing people.