Mid Cities Mall
The mall, which was named for its location between Manitowoc and Two Rivers, opened its doors is 1968. People searched out the elusive parking spaces and eagerly flocked to the mall with open pocket books. Anchored by JC Penney and Montgomery Ward, the mall had 20 shops and was the area’s first enclosed multistore shopping complex.
Backstory and Context
You might have started the morning off with a trim at Martin’s Beauty Salon or the Mid-Cities Barber Shop. To show off your new hairdo, any number of shops, including Maurice’s Apparel Shop, Mystique, Neumode Hosiery, Thought of You, Singer Company, Radio Shack, Osco Drug, Radio Shack, Fashions by Mr. ‘R’, or even the Farmers Insurance Group may have had exactly what you were looking for.
For a quick pick-me-up amid the shopping adventure, the Armored Knight, Bresslers ‘33’ Flavors, Fanny Farmer Candy Store or Woolworth’s food counter probably would have hit the spot. The Great Atlantic and Pacific, or A & P Grocery Store, was also a popular store in the mall.
The mall was such a success that Edgewater Plaza was opened in 1979, with Prange’s (now Younker’s) on the west end and Prange Way located on the eastern side, with many small businesses in between.
The 1980’s recession brought many changes to the Mid-Cities Mall. Montgomery Ward closed its doors in 1983 with smaller businesses following soon after. Hardees was built in 1986 but closed a decade later.
In 1988, Pierquet’s moved into the former Montgomery Ward store, but it closed in 1990.
As the demolition of the Mid-Cities Mall complex is now complete, only time will tell what the next chapter of the Lakeview Centre Mall property will include.