Julian Price Memorial Park
Backstory and Context
Julian Price was born in Richmond, Virginia in 1867 to Joseph Jones Price and Margaret Price. He entered the insurance business and eventually began working Greensboro Life Insurance Company of North Carolina. Shortly after its merger with Security Life and Annuity Company, the company, now called Jefferson Standard Life Insurance Company, transferred to Greensboro. By 1919, Price was the president of the company which was worth $10 million. The company was renowned for its service until recently when it faced a class action lawsuit.Originally meant to to serve as a resort for his employees, the land was instead donated to the Blue Ridge Parkway following Price’s death in an automobile accident in 1946. Together Julian Price Memorial Park and Moses H. Cone Memorial Park make the largest area for recreation along the Blue Ridge Parkway.