The Julian Price Memorial Park, named in honor of Julian Price, is made up of over 4,300 acres. Sitting next to Moses H. Cone Memorial Park, the park consists of hiking trails, a 43-acre lake, camping, and more.
Julian Price was born in Richmond, Virginia in 1867 to Joseph Jones Price and Margaret Price. He entered the insurance business and eventually began working Greensboro Life Insurance Company of North Carolina. Shortly after its merger with Security Life and Annuity Company, the company, now called Jefferson Standard Life Insurance Company, transferred to Greensboro. By 1919, Price was the president of the company which was worth $10 million. The company was renowned for its service until recently when it faced a class action lawsuit.