Dixie Coca-Cola Bottling Company Plant
Backstory and Context
Asa Candler, head of Coca-Cola, was mostly uninterested in bottling the popular soft-drink. "Coke," as it was famously called, was primarily distributed by taps at local soda shops through the 1880s and into the 1890s. Candler was solicited by several individuals who wanted to bottle the drink. Benjamin Thomas and Joseph Whitehead gained exclusive rights to bottle Coca-Cola and distribute it throughout the Southeast, Southwest, and Midwest. Thomas then opened the first plant in Chattanooga, and Whitehead, along with investor John Lupton, opened the second plant in downtown Atlanta. Whitehead began marketing the product, and the business quickly outgrew the original facility. The structure was designated a national historic landmark in 1983 and today houses the Georgia State University Baptist Student Union.
"Dixie Coca-Cola Bottling Plant." National Park Service. Accessed August 18, 2016. http://www.nps.gov/nr/travel/atlanta/dix.htm.
Sylvest, John D. "Dixie Coca-Cola Bottling Company Plant." National Parks Service - National Register of Historic Places. July 20, 1977. https://npgallery.nps.gov/GetAsset/e751a059-f13b-43be-8f05-51a1bc685583.
Photo by Ganesh Krishnamurthy