The Original Starbucks
Backstory and Context
Starbucks was founded by three West Coast locals, friends from the University of San Francisco, named Jerry Baldwin, Gordon Bowker, and Zev Siegel. Inspired by Peet’s coffee, the three set out to discover the art of coffee roasting, and open a store selling high quality, roasted beans.
With a selected theme of nautical mythology, the first company logo was drawn from a siren, the name selected from Herman Melville’s Moby-Dick. The original logo bore a more scantily clad mermaid, a topless, risqué version that now only exists on the window detailing of this original location.
As the site is in a designated historic district, the building’s exterior remains the same as it did upon it’s original opening. The interior, however, remains true to the founder’s original intention. Instead of featuring the sprawling lounge environment comprised of comfortable chairs and plentiful tables that Starbuck’s is know for, the first location remains blatantly seatless. The founders envisioned a place where people simply arrived to purchase freshly roasted beans - not to linger over a mug. As such, the original location remains purely purchase-based. Guests can enter, pick up their order, and edge out of the narrow space back onto the Market’s streets.
Today Starbucks can be found in 65 countries around the world, with more then 20 thousand retail locations. The store has surpassed standard coffee sales, and has forged a lifestyle brand, while becoming a notable global phenomenon.