Louisville Sit-Ins at Stewart's Dry Goods, 1961
"Nothing New For Easter" Campaign, Spring 1961.
Tracy K'Meyer: Freedom on the Border: An Oral History of the Civil Rights Movement in Kentucky-Click on the link below for more information about this book
An early image of the Stewart Dry Goods Co., now home to the Embassy Suites hotel.
Backstory and Context
Under the leadership of Raoul Cunningham, the NAACP and CORE had united the month prior and the arrest of the student demonstrators here at Stewarts on February 9th led to a growing number of both supporters and opponents. The two civil rights organizations worked together and held sit-ins and stand-in's throughout the entire store and also occupied the nearby Kaufman-Strauss department store. On February 20, the police arrested Cunningham and four teenagers. These numbers soared to over 700 throughout the duration of the campaign.
The campaign grew to include a massive boycott called "Nothing New for Easter," during which the 75,000 African-American citizens of Louisville refused to buy any items from downtown businesses.As more protests continued, both department stores, Kauffman-Strauss and Stewart's, opened negotiations with the protesters. By late April, more civil rights protesters had been arrested in Louisville (nearly 700) than any other city. When these negotiations ended inconclusively, the protests continued until the summer of 1961, when most protests dwindled as the mayor's office got involved in the business negotiations.
Stewarts refused to serve Black customers at their lunch counters until the city intervened. Finally, on May 14, 1963, over two years following the start of the campaign, the Louisville Board of Aldermen passed an ordinance for open accommodations, effectively ending racial segregation at Stewarts and the other city businesses that had held out through the two years of protests. The store closed in 1985.