Built in 1913 of reinforced concrete and known as the Willey Block this 400-seat theater was promoted as an “absolutely fireproof photoplay house” and “one of the most modern structures of its character in the country.”
In 1913 Albert Willey was contracted to build a five-story
building to house a 400-seat movie theater. Built of reinforced concrete and
known as the Willey Block it was promoted as an “absolutely fireproof photoplay
house” and “one of the most modern structures of its character in the country.”
Ground was broken on September 11, 1913, and on the following July 6, the
People’s Theatre opened to a packed house.
Upper floors of the building were occupied by the Lewis M.
Weed Company, a manufacturer of overalls that would in later years become the
The theater was an immediate success and continued to thrive
for several years. Then in the late 1920’s, with the advent of sound in motion
pictures, the silent film era came to an end. For reasons unknown, the People’s
Theatre held fast in its resistance to the new technology, and by the end of
the decade attendance had declined to a point where the theater could no longer
continue to operate.
In 1930 the interior of the building was converted into an
indoor 18-hole miniature golf course. After 2 years the business closed, the
building reopened as the People’s Dance Palace and Restaurant.
Today the building is home to a popular brewery and
restaurant known as the Water Street Brewing Company. The outside of the
building looks much as it did when it first opened a century ago. Marquee
lights still line a cast iron façade and frame the lower level, where the
original center entrance and ticket booth have long since been replaced by
windows. Inside, large stainless steel brewing tanks, a bar and dining tables
fill the old theater space. Interestingly, the original sloping theater floor
lies hidden in darkness below the current floor, where it is surrounded by
faded wall murals that once provided outdoor ambiance for indoor golfers.