During the 1970s, Dave took notice that the popularity of baskets began to grow. He thought back to the creativity and originality of the baskets his father handmade in the past. This made him ask his father to make some baskets. J.W. made a dozen baskets and gave them to Dave. He then took the baskets to the neighboring town and sold them to a small shop. The shop sold the baskets immediately and demanded more.
J.W. Longaberger passed away when he was 71 years old. In memory of his father, Dave opened J.W.'s Handwoven Baskets in Dresden, Ohio in 1976. At this point, the love for the handcrafted baskets grew even more, to the point that Dave decided that he needed to find a place to expand his business. Dave found a building that had been abandoned for some time. As soon as he walked into the building he couldn't help but invasion a basket factory filled with many talented craftsmen living up to his deceased father's work.
When it came to selling handcrafted baskets, Dave tried a variety of different tactics. After a few rounds of trail and error, Dave realized that the traditional retail way of selling did not work for the baskets. He chose to try in house parties. There would be an educated Longaberger consultant that would enlighten guests about the handcrafted baskets. At this point, Longaberger's direct company sales was created.
After she graduated college, Tami, Dave's daughter, began working for the company. She learned her father's tactics first hand and made modifications that bettered them for more modern day business.