In 1972 the Santa Claus House changed, but the Miller family's commitments to the community of North Pole did not. At this time, a new storefront was built and the store’s emphasis on Christmas slowly replaced the aisles of their canned goods. Con Miller served as the mayor of North Pole for 19 years (the city’s longest-serving mayor) while Nellie Miller acted as Marriage Commissioner for the community, marrying thousands of couples inside the Santa Claus House.1
Years later, there was a new wing added and also, a 42 foot tall, 900 pound, three-dimensional Santa Claus statue that greeted the many visitors. The statue was purchased in 1978 and had to be brought to Alaska in four pieces. The statue did not arrive in good condition so it had to be repaired but has been at the Santa Claus House since 1983. Santa Claus House has continued to spread the spirit of Christmas in recent years, launching their website and opening Christmas in Alaska in Ketchikan, in Southeast Alaska.1
The Santa Claus House has become an Alaska destination and a regular stop for bus tours and independent travelers (there are shuttles from all the Fairbanks hotels). Not only is it Christmas year-round there, but there’s an incredible inventory of holiday-themed items in the 9,000 square feet of retail space. It has Alaska-themed ornaments, Made-in-Alaska gifts, jewelry, sculptures, clothing, and toys for children, many of which are Santa Claus House exclusives.2 Also, the Original Santa Letter has been a tradition since the beginning and over two million have been delivered to children all around the world.