Deer Lodge Women's Club
Backstory and Context
The primary reason why Gardner established the League was that in 1907, the U.S. Postal Service stopped allowing his publications—Woman’s Magazine and the Woman’s Farm Journal—from being sold at the second-class rate. The Postal Service argued that the purpose of those magazines to advertise, which disqualified them from being sold at the lower price. Gardner fought the Postal Service in court and eventually won but lost many of his subscribers. To rebuilt what he had lost, Gardner decided to establish the League in 1908.
To qualify for membership, women had to sell a certain amount of subscriptions. The League then used the money earned to pay for the construction of chapter houses. In this way, the League was a means for Gardner to simultaneously support his magazines and newspapers as well as help further women's causes. The League started a correspondence school called the People's University, where the chapter houses served as university branches; an exchange service where women could share handcrafts; and a postal library that enabled members to exchanged books and phonograph records.
Unfortunately, the League struggled financially and was only able to survive until 1911. Another organization called the American Women's Republic was founded that year and took up the mantle for women's rights, teaching women about government and politics. The Deer Lodge Women's Club was formed and has occupied the building ever since.
"The American Woman's League and the American Woman's Republic." University City Public Library. Accessed June 19, 2020. http://history.ucpl.lib.mo.us/awlawrc.asp.
Hostetter, Genevieve & Bick, Patricia. "Deer Lodge American Women's League Chapter House." National Park Service - National Register of Historic Places Nomination Form. June 14, 1982. https://npgallery.nps.gov/NRHP/GetAsset/NRHP/82003177_text.
Wikimedia Commons: https://commons.wikimedia.org/wiki/File:Deer_Lodge_American_Womens_League_Chapter_House.JPG