Hatch's Department Store Building
The historic Hatch's Department Store Building is a fine example of Moderne architecture.
Backstory and Context
George Hatch was born in Florida around 1866. He learned the dry goods business from his his father, who operated store in the town of Rockledge. After working in his father's store, he and a partner opened an establishment in Orlando, which they operated for six years. In 1911, Hatch moved to West Palm Beach and bought a dry goods company. Hatch and his partner changed the name to Hatch's Department Store. It was first located in small buildings close to the waterfront but was moved to the first floor of a building at the present location. Hatch expanded the store into adjacent buildings in 1920, 1925, and 1936.
He was very successful, earning a solid reputation in the community. The store had modern amenities including air conditioning, telephones, and elevators. The expansion in 1936 was the most dramatic change as it transformed the store into essentially what it looks like today. He hired John Volk to design the building to reflect the community's desire to have a modern, efficient, and forward-looking store. The new store had 40% more space and at the time was the only store in the state have constant year-round air conditioning. Hatch's operated until 1941 when a Florida store chain bought it. Other stores and business have occupied the building ever since.
Divoll, Leslie & Piland, Sherry. "Hatch's Department Store." National Park Service - National Register of Historic Places Nomination Form. April 14, 1994. https://npgallery.nps.gov/GetAsset/bfea718e-0d1a-4b21-9a53-ec90106bfa71.
Wikimedia Commons: https://commons.wikimedia.org/wiki/File:Hatch%27sDeptStoreWPB.JPG