The Saab Heritage Car Museum USA's mission is to preserve, inspire, and educate visitors about Saab automobiles and how they contributed to American car culture. Another point of emphasis is on repair education. There are more than 80 vintage and newer cars on display, including the oldest Saab in the country and rare Saabs from the GM Heritage Collection. Most of the cars are drivable.
They had collected and restored cars for many years as a hobby before purchasing ten Saabs in 2012 of the General Motors Heritage Collection. These additional cars compelled them to think about opening a museum, since their expanded collection meant something bigger than themselves. With help from the Saab community and other car enthusiasts, Tom and Patti opened the museum in 2015. They considered other cities but chose Sturgis for its high elevation (3,500 feet, which helps preserve cars), sunny weather in the summer, and the annual Sturgis Motorcycle Rally. There are also many sites to see in the region such as Mount Rushmore and the historic town of Deadwood. Sturgis also has several car clubs. Given all of these factors, Sturgis was a logical choice.