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After fighting his way to the top of the candy industry, Franklin Clarence Mars, founder of Mars, Inc. and creator of the Milky Way candy bar, purchased 2,805 acres in the rolling hills of Giles County to raise Thoroughbred horses and Hereford cattle. His Tudor Revival home here was completed in 1933. The estate included 30 barns and 70 worker cottages. The enterprise employed as many as 900 laborers, including African American day laborers like Mack Reynolds who lived in nearby African Hollow and gained notoriety for negotiating a higher wage. In 1934, Frank Mars passed away leaving Milky Way Farm to be run by his wife, Ethel Veronica Healy Mars. While her brother, a longtime salesman for Mars, Inc., ran the candy manufacturing side of the business back in Chicago, Veronica Mars focused on the Milky Way Farms and made a name for herself in Thoroughbred racing. Under her leadership, in 1936 the Milky Way Farms stables became the most successful racing stables in the country, bringing in $206,450 in winnings. In 1940, her colt Gallahadion won the Kentucky Derby. She passed away in 1945 while visiting friends in La Jolla, California.