The traveling salesman increased the ability to trade further out from Catlettsburg and into the Ashland area, bringing in more customers and more significant sales. By 1912, after Ashland became a dominant industry town, the company moved to their new location downtown. They bought Henderson Hardware, remodeled it, and started selling until they were able to afford a new building again.
In 1921, they constructed the new building on the corner of 16th Street and Greenup Avenue. Their profits increased to the point that they were able to hire sixty employees, fourteen of which were traveling salesmen. They covered three acres of land in downtown Ashland after the purchase of warehouses to increase their supply. It was the second largest hardware store between Pittsburgh and Louisville at its peak.