Though the business had a modest beginning in the back room of a building, the journey for the location of the cigar business didn’t end there. The cigar company changed locations within Jacksonville a few more times. It began on South Main Street, relocated to West Side Square in 1896, and went back to being located on South Main Street in 1927.
Throughout the years, the R.T Cassell Cigar Co. manufactured and sold a variety of cigars such as the “Big Run,” the “Cheerup,” the “Leading Lady” which eventually replaced the “Cheerup,” and the “Short Run. The “Cheerup” and the “Leading Lady” were priced at five cents in the 1880s which would cost about $11 per cigar in 2017.
Of the different cigars the cigar company manufactured, the “Short Run” cigar and the “Big Run” cigar were the most popular ones. The “Big Run” cigar label was just as illustrative as the “Short Run” with various modes of transportation such as a sail ship, steamboat, express train, bicycle and the automobile. R.T Cassell’s success as cigar-maker in Jacksonville is struck by an unfortunate typo on the “Short Run” label which misspells Cassell’s last name on the bottom of the label as “R.T Cassel Cigar Co.”
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