The storefront office, on what was then named Grove Street, was roughly a block-and-a-half from Bobby Seale's house. They rented the space in January of 1967, shortly after the organization was formed in October of 1966. The Panthers held meetings in the office every Saturday to instruct new members on the Ten-Point Platform and the philosophy of the organization.
The headquarters was also where the organization printed its newspaper, The Black Panther Party. The newspaper's circulation was 125,000 a week, and its peak, it was close to 300,000 per week. The paper was distributed throughout the United States.
Kim Cloud, one of the owners of the bakery, participated in the free breakfast program as a child.