Following the 1964 extension of the Florida Turnpike, which provided an alternate route through Central Florida, the Citrus Tower declined in popularity. Moreover, a series of freezes destroyed much of the citrus industry in the area. One of the many efforts to draw visitors back to the tower was a tram tour built in 1988. The tour visited a 4 1/2-acre grove behind the tower and educated guests on the history of citrus production in Lake County. None of the efforts were particularly successful, however, and the tower changed ownership several times. The current owner, Greg Homan, purchased the tower in 1995. In 2015, a repainting job added the distinctive orange line down the middle.
Currently, about 15,000 guests ascend the Citrus Tower and enjoy the view from the glass-enclosed observation deck. Other attractions on site are a wishing well, banquet facility, gift shop, and the Christmas light show. Next to the tower is a wax museum, the Presidents Hall of Fame, which features a full-scale replica of the White House interior. The Florida Citrus Tower serves as a monument to Clermont's history and the importance of the citrus industry in Florida.