Texas Cowboys - AT&T Stadium
Backstory and Context
Texas stadium is also known as “Jerry World” named after Jerry Jones, Dallas Cowboys owner. Construction cost roughly $1.15 billion and the stadium was awarded the Guinness World Record for the video display. That record has now been beaten.
In 2013 the stadium was renamed AT&T Stadium after an agreement was made between Jerry Jones and AT&T representatives. The exact amount and terms of the agreement were not shared with the public but it is expected that the deal is worth $20 million annually for 20 to 30 years. This would total out to about $400 million to $600 million. This deal also includes access to AT&T mobile technology. The arrangement will double the stadiums Wi-Fi network and expand the Cowboys mobile app.
"Game Changing Vision: The Cowboys’ contemporary art collection was personally selected by the Jones family to enhance each fan’s experience at AT&T Stadium." Dallas Cowboys Star Gameday. Accessed July 1, 2014. http://attstadium.com/pdf/ArtCollection_2013.pdf.