It was rather unique building in that the apartments were own your own residential stock co-op apartments. This changed after the Great Depression when the building became a residential hotel called the Villa Riviera Apartment Hotel. In 1937, the president of 20th Century Fox, Joseph Schenk bought the building for his ex-wife to manage. Not long after however, the building was sold again and for the next two decades had several owners. It eventually became a condominium building in 1991.