He made this goal for memorials because he felt that the families of servicemen and women were being ignored. A Gold Star Family is one that has paid the ultimate sacrifice--the loss of a family member through military service. Mr. Williams had originally only thought to honor grieving mothers until one day a dad said to him, Dads cry too. (source #4)
The memorial is composed of four black granite panels. Each panel has one of the following four words: homeland, family, patriot, and sacrifice. Two of the panels are carved so that a blank space in between them creates the form of a saluting soldier. This is the same design that other cities have used.
Currently there are memorials present, or planned for, Rochester NY, Lafayette, IN, Ashland, KY, Elizabethtown, KY, and Fairmont, WV.