What makes Jack Daniel's Whiskey unique is the filtering process, which is through sugar maple charcoal chips before being placed in casks to begin the aging process. The company markets their bourbon as Tennessee Whiskey. Even if there is no legal definition classifies Tennessee Whiskey as something different from other kinds of straight bourbon whiskey, Jack Daniels and other whiskeys manufactured in Tennessee use this same filtering process that filters the product through charcoal made from sugar maple timbers.
Lynchburg is a town of only three hundred residents. It is the county seat of Moore County, least-populated county in Tennessee. Even though Lynchburg is famous for this historic distillery, Moore has been a dry county for nearly a century. Although the county is dry, the distillery is able to provide samples to guests of legal drinking age. The sampling tour takes about one hour and forty-five minutes and is available for a small fee. There is also a free tour that is open to all ages.